ALISIA ENCO: Who are you, dear Elena?

Hy, my name is Elena Radu and I’m the Operational Director at Medialine Romania, where I coordinate important departments of the company. With solid experience in economics and international business, I manage the integration of local operations with Medialine’s broader international network. The company, a global provider of customized IT solutions for medium and large businesses, operates in Germany, Austria, and Romania, serving as a unique digital business hub. My current focus is on optimizing business operations and contributing to Medialine’s growth and innovation in the IT sector.

ALISIA ENCO: What inspired you to choose an ALISIA ENCO shirt, and how does it complement your personal style?

My choice of an ALISIA ENCO shirt was inspired by the desire to enrich my wardrobe with pieces that blend the classic elegance of white shirts with a distinctive element of creativity and culture. The embroideries, ranging from traditional Romanian motifs to contemporary designs, represent a unique point of attraction that reflects a mix between respect for tradition and adaptation to modern aesthetics. This combination not only aligns with my personal style, which seeks to combine professionalism with personal and creative notes, but also offers the opportunity to wear a story and a special meaning every day.

ALISIA ENCO: Can you share a memorable experience or occasion where you wore one of our shirts and received compliments or felt especially confident?

A special occasion that remains memorable to me is the photo session organized in March, where I chose to wear the shirt with traditional Romanian motifs, “Girls Hora.” It was important for me to include this garment because it symbolizes the beauty and diversity of Romanian culture, at a time of the year dedicated to celebration and renewal. The compliments received and the confidence I felt wearing this shirt were remarkable. This choice of clothing not only paid homage to traditions but also highlighted my uniqueness and personality in a professional context.

ALISIA ENCO: How do you feel our shirts stand out from others you’ve owned, in terms of quality, design, and the story they tell?

What differentiates ALISIA ENCO shirts from the rest is the high-quality finish, unique design, and especially the elaborate embroideries that add a note of originality. These elements transform each shirt into a piece of wearable art that communicates a passion for beauty and attention to detail. The major difference from other shirts is this ability to combine comfort and material quality with bold and significant visual expression. These creative elements make each shirt more than just a piece of clothing; they are the expression of a distinct cultural and professional identity. Unlike other shirts I’ve owned, those from ALISIA ENCO add a dimension of originality and joy to the wardrobe, allowing me to stand out in an elegant and authentic way every day. This combination of quality, design, and cultural significance is what truly makes them remarkable and a reason why I eagerly continue to explore other models created by Alice Botnarenco.

ALISIA ENCO: And last question, what is your favorite coffee?

Black espresso, without milk or sugar, but with and a little sweetener. 🙂

Credit photo: Mircea Dragos

Elena is wearing Girls Hora shirt in the interview.

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