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"Shoe Dog: A Memoir by the Creator of Nike"

Author: Phil Knight

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and embarked on a mission to import high-quality, low-cost athletic shoes from Japan. Starting with the sale of shoes from the trunk of his Plymouth, Knight grossed $8,000 in his first year. Fast forward to today, and Nike's annual sales top $30 billion. Nike stands as the epitome of all start-ups, with its iconic swoosh symbol becoming a revolutionary, globally recognized icon—one of the most ubiquitous symbols in the world.

Despite the success of Nike, Phil Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he shares his story. Candid, humble, wry, and gutsy, Knight begins by recounting the crossroads moment at 24 when he decided to start his own business. He details the numerous risks and daunting setbacks that stood between him and his dream, along with the early triumphs. Above all, he recalls how his initial group of partners and employees evolved into a tight-knit band of brothers. Together, fueled by a shared mission and a profound belief in the spirit of sport, they built a brand that changed everything.

This memoir is not only rich with insight, humor, and hard-won wisdom but is also filled with lessons about building something from scratch, overcoming adversity, and ultimately leaving a lasting mark on the world.


Language: English

Publication Date: 2018

Publisher: Simon & Schuster

Cover Type: Paperback

Number of Pages: 400

Dimensions: Length: 13 cm | Height: 20 cm