About us

Hy and welcome to my world! I'm Alice—much like the one from Wonderland, or better yet, from Dreamland! I've always been a firm believer in the magic of dreams and the idea that nothing is truly impossible. My entrepreneurial journey began at the age of 23. With over 18 years of entrepreneurial experience, I successfully ventured into a diverse range of businesses, from car rental company to the world of fashion and the realm of non-profit initiatives.


In 2009, I took the bold step of founding Women in Business Romania, establishing myself as a pioneer in creating a vibrant and supportive community of women. This non-profit organization is dedicated to empowering female entrepreneurs and women in corporate environments, providing them with essential resources like education, networking opportunities and mentorship. During the time, I hosted a TV and radio show, "Business for WOMEN," offering an platform for discussions, insights, and inspiration tailored to women. My commitment to women's empowerment extended to mentoring women entrepreneurs as part of the European Network of Mentors for Women Entrepreneurs, project launched by European Commision and Mentoria programme based in Romania.


My latest mission which started in 2014, embodied in the spirit of my own brand ALISIA ENCO, delves into the cultural and artistic dimensions of fashion. I believe that clothing transcends language and serves as a universal form of expression. The heart of ALISIA ENCO lies in empowering women with creativity and confidence through a range of shirts that carry stories—each shirt is a unique canvas that conveys powerful messages, beautifully weaving culture and style into its fabric.


At ALISIA ENCO, we go beyond fashion; we're on a cultural odyssey. My mission is to explore the artistry woven into every piece we create. Each shirt is not just an ensemble; it's a testament to the powerful narratives and symbols that bridge cultures. My dedication lies in empowering women with not just apparel but with a medium for self-expression—a unique language of creativity and confidence. Dive into my story and explore the rich tapestry we've crafted for you!


Alice Botnarenco, Founder