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17 Nov

A day of heart, heritage, and inspiration in Prague

by ALISIA ENCO
Our creative world
Yesterday, ALISIA ENCO had the joy and honour of participating in the International Charity Market in Prague, an event that brings together cultures, communities, and goodwill from all over the world. For us, it was much more than a market — it was a beautiful reminder of why we create and why empowering women through art, motifs and cultures has been at the core of our story for the past eleven years. From the moment the doors opened, the atmosphere was filled with warmth, curiosity, and kindness. People stopped by our stand not just to discover embroidered shirts, silk scarves or accessories, but to understand the story behind the brand — a story rooted in heritage, craftsmanship, and the belief that...
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22 Jan

Finding my way back to the canvas: a journey of creativity in Prague

by ALISIA ENCO
Our creative world
Life is full of unexpected turns, and sometimes, those turns lead us back to where we first began. For me, the journey back to painting has been nothing short of magical. It’s a rediscovery of a part of myself that had been waiting patiently in the background, ready to resurface when the time was right. As an entrepreneur with a career spanning nearly two decades, I’ve always been passionate about creating something meaningful—whether it’s building businesses, empowering women through fashion, or nurturing cultural connections. But moving to Prague, a city brimming with art, history, and inspiration, rekindled my love for painting in ways I couldn’t have imagined. The Artistic Journey Begins Again I’ve always believed that creativity is at the heart of everything...
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30 Jan

Journey into Beauty and Culture: ALISIA ENCO x Aeolis

by ALISIA ENCO
Our creative world
In the heart of my ALISIA ENCO lies a profound love for stories, places, people and the magic of craftsmanship. Today, I'm overjoyed to unveil a new chapter in my journey—a collaboration that celebrates natural beauty and holistic well-being. 🌿 Greece, with its sun-soaked landscapes and captivating culture, has always been a muse for me. My first step on Greek soil many years ago sparked a deep connection, and that connection has only grown. It's a place that inspires creativity, and I'm thrilled to share this inspiration with you. It all started with a simple idea, a desire to encapsulate the rich tapestry of Greek culture and beauty into something wearable. The first manifestation of this love was the 'Louloudi' collection, a celebration...
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16 Mar

Dream big and never give up

by ALISIA ENCO
Our creative world
As a woman entrepreneur, I know firsthand how tough it can be to chase your dreams. The road to success is often long and winding, filled with obstacles and challenges that can make it easy to give up. But if there's one thing I've learned on my journey, it's that persistence and resilience are key to making your dreams a reality. When I started ALISIA ENCO, my brand of shirts for women, I had no idea where it would take me. But I knew that I had a passion for design and a desire to create something unique and beautiful. So I put in the work, day after day, week after week, and slowly but surely, my brand began to grow. Along...
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9 Mar

Am adus motivele tradiționale românești în ținuta de business pentru femei

by ALISIA ENCO
Our creative world
Când și în ce context ați decis să fondați brandul ALISIA ENCO? Cu ce obiective ați plecat la drum? M-am hotărât să pornesc o nouă afacere în 2014, după câțiva ani de muncă în asociația pe care am fondat-o, FEMEI ÎN AFACERI și alți câțiva ani într-o altă afacere. M-am gândit că aș putea să îmi fac loc pe o piață extrem de competitivă găsind o nișă, cea a cămășilor de damă. Veneam din mediul de business în care purtam mereu o cămașă albă și pe care doream să o accesorizez ca să o pot pune în valoare. Declicul s-a produs când am primit cadou o cămașă cu inițialele mele. Atunci a fost acel aha care mi-a dat voie să mă exprim....
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9 Mar

Povestea ALISIA ENCO in revista CARIERE

by ALISIA ENCO
Our creative world
Viața nu este despre rutină, ci despre descoperire, învățare, frumusețe și creativitate - Alice Botnarenco „Life is about creating yourself” sunt cuvintele care au ghidat‑o în viață pe Alice Botnarenco, cunoscută în lumea business‑ului ca fondatoarea comunității FEMEI ÎN AFACERI, dar și cea care în 2014 a dat naștere brandului ALISIA ENCO, locul unde găsești cămăși brodate cu motive tradiționale românești. O femeie puternică, veselă, încrezătoare, extrem de creativă, cu instincte bune pe care are curajul să le asculte. Printre provocări, Alice se simte ca peștele în apă, nu e de mirare că a reușit până acum tot ce și‑a propus. A trecut dintr‑o afacere într‑alta, în domenii atât de diferite în care avea zero experiență, încât poate să spună că, în ciuda vârstei este deja...
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23 Feb

O afacere creativa cu Alice Botnarenco in revista PSYCHOLOGIES

by ALISIA ENCO
Our creative world
Una dintre marile bucurii ale lucrului la revistă este să cunosc oameni care inspiră, care creează, care dau mai departe din experiența și entuziasmul lor. O astfel de persoană este Alice Botnarenco, fondatoarea organizației FEMEI ÎN AFACERI și a brandului ALISIA ENCO. Vă invit să descoperiți femeia din spatele acestor nume. Psychologies: Alice Botnarenco e un nume sonor printre femeile de afaceri. Am vrea să știm mai multe despre tine. Care a fost parcursul tău personal și profesional până azi? Alice Botnarenco: De mică am fost o visătoare care nu a stat locului! Am vrut mereu să descopăr lucruri noi, să învăț și să mă dezvolt ca om. Am avut de mică o forță interioară nebună care nu a ascultat de nimeni! Nici acum nu...
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22 Oct

Alice Botnarenco part of the UN Women’s Industry Disruptor

by ALISIA ENCO
Our creative world
UN Women’s Industry Disruptor is a unique incubator and mentorship program for a more sustainable fashion industry powered by UN Women, WeEmpower Asia and The Do School and we are thrilled to have our founder, Alice Botnarenco accepted to be part of it. UN Women's Industry Disruptor is the opportunity to learn from leading industry experts, scale your solutions sustainably, access international supply chains and be part of a global network committed to gender equity and social change.  The Do School is a global organization powered by a community of purposeful DOers, innovators, and experts from 100+ countries. https://thedoschool.com/ UN Women - The UN entity for gender equality & the empowerment of women & girls. https://www.unwomen.org/en ...
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16 Oct

ALISIA ENCO story in Startup Valley magazine

by ALISIA ENCO
Our creative world
The world is full of inspiring women and we need to learn from them. We hope to be a great influence in advancing women’s economic empowerment through our founder and creative mind of the brand ALISIA ENCO. My name is Alice Botnarenco and I describe myself rather as an entrepreneurial mind and a passionate creative heart. My entrepreneurial journey started from a young age. At 23 my first business was a rent-a-car company pretty much linked to my desire of independence rather than to a calling. Ten years ago, I founded “Women in Business”, a non-profit association with the goal to create a network of women entrepreneurs and managers in the C-suite that would share experiences, insights and support each other.  Five years...
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7 Dec

Entrepreneurial journey – Now versus then

by ALISIA ENCO
Our creative world
Now things are much easier than they were years ago when I started my first business - the car rental company. Back then, I didn't know what an online store even meant. But over time, I have learned what it takes to develop continuously. I grew, I failed, I got up, and learned a lot on the go. I'm still learning. I discover new things daily, and I'm a firm believer that learning process should never stop. I launched my brand ALISIA ENCO in 2014 as an online boutique where you can stop and buy your favourite shirt when you have some free time. I'm laughing now, because I remember orders that came on our website at midnight. And I understand completely, especially now that I became...
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